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Weekly Social Media Update

Posted by LBi India September 14th, 2011

Posterous Spaces

Posterous, the simple blogging platform which has been around since 2008 has just launched Posterous Spaces which looks like a full social network. Spaces brings together sites and groups in a new look focusing on sharing, social networking and content discovery. It is designed to help people easily share photos and videos, for private sharing. You can use Spaces as an iPhone app, on their website or via email. This makes Posterous less competitive with blogging platforms such as Tumblr, but more with services like Path. Watch the very American video below or find out more here.

Oscar de la Renta crowdsources live on Tumblr

It’s fashion season again and American designer Oscar de la Renta is making a splash with the help of photo hungry fashion bloggers. Yesterday, during his Spring 2012 collection at New York Fashion week he used Tumblr to livestream the show using the tag #odlrlive in real-time, generating live show coverage from editors, bloggers and models who all uploaded images to the social platform. This has set Oscar de la Renta’s online show apart from every other livestream this season, involving the brand’s offline and online audience in a unique record of the event.

Twitter Web Analytics Tool

Yesterday, Twitter announced a new tool which tracks how much traffic your website receives from the social platform. It will help people understand three major things: the amount their content is being shared on Twitter, how much traffic Twitter is sending to their site and the performance of Tweet buttons. The tool is free and in beta stages. Coming to you soon.

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Weekly Social Media Update

Posted by LBi India August 12th, 2011

Riots and social media

After a week of violent riots across the country, initially sparked by the police shooting of Mark Duggan in Tottenham, north London, the use of social media, especially Facebook, Twitter and BlackBerry have come under attack. The use of these services to organise the riots, particularly in London have caused the government and the police to question whether social media can be ‘shut down’ when riots such as these strike. This confirms the government’s little of understanding of the ways in which these global platforms are used and how damaging ‘censoring’ social media could be. We have learnt from the anti-government demonstrations in Egypt earlier this year that shutting down networks such as Vodafone have only led to wide criticism. Let’s see how the debate unfolds.

DCR Music

Damon Alban recently travelled to the Democratic Republic of Congo, leading a group of producers aiming to produce an album in seven days to raise money for Oxfam’s work there. The DRC is home to one of the world’s most humanitarian crises. Oxfam and Damon have set up a cool blog on Tumblr so you can follow the project. They have been posting pictures of jam sessions, home-made instruments and some tracks. Follow the project here and get social for a good cause.

Google + introduces social gaming

Yesterday Google announced that it had begun rolling out a games button, with 16 social games to play, including Angry Birds, Zynya Poker and Sudoko. Users can invite contacts from their ‘circles’ to play games together online. Get addicted with Google +.

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Weekly Social Media Update

Posted by LBi India July 12th, 2011

Google’s Photovine

Google’s mysterious new photo sharing service, Photovine has gone live today. Well just the landing page of the website. No detailed product information is yet available or the actual mobile app. As far as we can tell Photovine is a photo sharing app that will be integrated with social networking sites such Facebook and Twitter using shared themes or “Vines”. It doesn’t look like Photovine will be integrated with Google+, more an independent product. Keep an eye out for further news on Google’s latest tease.

Creative Review and Tate: Blast/Bless

Creative Review and Tate are working together on a project the celebrate Tate Britain’s new exhibition, The Vorticists: Manifesto for a Modern World. Designers are invited to submit their work on the theme of “Blast” and “Bless” via Tumblr. You can upload your work here. The best work will be projected next week at a mass Tweetup at Tate Britain. Look out for the hashtag #crtweetup on July 21st.

Taste the trappings of success with This Guy

LinkedIn have just launched an agency campaign competition which encourages you to use its networking capabilities through a series of videos with ‘This Guy’ who will be revealing his secrets and giving away the ‘trappings’ of his success as prizes for you and your agency friends over the next two weeks. Meet ‘This Guy’ here and find out your ‘luckability’ score.

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