Weekly Social Media Update
Utenos ‘Friday’ Beer
Lithuanian beer producer Utenos recently created a new beer that had everything – new ingredients, a new bottle, but they forgot one important thing, a name. This obvious oversight was however intentional, as a campaign asking consumers to name the beer was coupled with the product release.
The campaign ran online and offline with consumers being asked to vote on the Utenos website. After a lot of press and conversation on social networks it was an internet viral that influenced the name choice, as Rebecca Black’s song ‘Friday’ became the most voted name. Giving the consumer a say was a brave move, but luckily it had paid off – as we all know beer and Friday’s go well together. The campaign gained votes from all around the world with 17,000 in total, helping to drive trial of the product in the process.
‘It’s Rutting Season’ Ted Baker
Last week the fashion retailer Ted Baker launched a Facebook campaign called ‘It’s Rutting Season’.
The campaign starts offline in Ted Baker stores, as shoppers are asked to pose in the latest Ted Baker clothes wearing stag or doe masks – to symbolise the new Autumn collection apparently.
The shoppers are photographed by selected fashion bloggers using Instagram, with the photos uploaded to the Ted Baker Facebook Page in realtime. The photo with the most ‘likes’ on the Ted Baker page can then win the shopper turned model a £500 Ted Baker voucher. Take a look at the Rutting gallery!
YouTube Space Lab
YouTube has partnered with technology company Lenovo and space agencies, including NASA, to launch a space education initiative called YouTube Space Lab. The project invites 14 – 18 year old students in America to design a science experiment that will be conducted in space and streamed live back down to earth.
Students must submit a two minute video explaining their experiment and could win a trip to Japan to watch their experiment launch off. The entries that make it to the final will be judged by Stephen Hawking and ESA astronaut Frank De Winne among others. Check out the initiative here.
Tags: beer, Bloggers, crowdsource, experiment, Facebook, Instagram, live streaming, name, NASA, Ted Baker, Utenos, YouTube Space Lab
