Weekly Social Media Update
QREO cookie scanner
In their latest promotion called QREO, Oreo cookies have defied the limitations of QR code scanning to bring you a campaign with a crunch. The popular cookies have artistically been made into a giant QR code that actually works, directing customers who scan the cookie collection to their website. The task at hand was to engage the consumer with the product and drive them to the website, a mission that was dutifully fulfilled as the product also became the medium – clever stuff.
‘Share a Slice of Hope’
Restaurant chain Pizza Hut has joined forces with gaming giant Zynga to offer limited edition in-game items that will help raise money for the World Food Programme. The campaign entitled ‘Share a Slice of Hope’ is part of the annual World Hunger Relief and runs up until 31st October 2011. Players of Zynga games including the popular FarmVille and CityVille series can choose to contribute $5 USD or more when purchasing one of the limited edition items. The items available range from a Nutrition Centre to a Food Wagon and can help you progress in the game too, a great incentive to get people involved.
Stacks of Delicious goodness
The notable link-sharing site Delicious has relaunched after being acquired by YouTube veterans Chad Hurley and Steve Chen. The updated site has an increased visual element and has become far more social with its new feature ‘Stacks’. Stacks enables users to create a group of links and personalise them by adding images, titles, descriptions and comments, which makes it easier for people to follow different interests. Your Stack is shared publicly and you can follow other people’s Stacks too, so it’s all very sociable!
Tags: Delicious, Oreo, Pizza Hut, qr, Social Media, Stacks, Zynga