Press Releases

LBi appoints JWT global director Kristin Ruby as Client Partner

Posted by LBi India May 19th, 2011

Kristin brings almost two decades of international operations, marketing and technology experience to LBi.

LBi, Europe’s largest digital marketing and technology agency, has appointed Kristin Ruby as Client Partner. Kristin joins LBi from JWT in London, Atlanta & Detroit, replacing Laurent Ezekiel who takes on the newly created role of Worldwide Client Services Director for LBi.

Kristin’s extensive international experience ensures LBi’s global clients like Coca Cola, Garanti Bank, TurkCell and Ericsson are best placed to thrive in the digital arena.

Kristin brings 18 years management experience, including over 14 years in marketing, advertising and technology in addition to retail operations, retail merchandising and IT consulting services.

Prior to joining LBi, Kristin spent 10 years at JWT, where she most recently held the position of Global Operations Director at JWT London for Nokia Global Marketing Activation account. Before this, she was team HSBC’s Chief Operating Officer/Business Director for Global Brand & Sponsorship, where in 2010 her team launched the new HSBC global brand campaign ‘Unlocking the World’s Potential’ now in over 50 international airports.

Anil Pillai, CEO LBi London says “LBi had a superb year in 2010 winning some of the world’s most contemporary brands such as Coca Cola, Ericsson, Virgin Atlantic Airways. We needed more seasoned talent to help deliver on our top accounts and connect our clients with the digital sphere. We looked high and low for someone to fit our Client Partner role and we feel that Kristin has an excellent range of skills and valuable experience in ensuring clients agendas are met and brought to market.

Kristin Ruby says “I chose to join LBi as I immediately connected with the proposition that the marketing and technology agency’s job is to create a compelling brand experience that drives business results. Its exciting to help companies deliver more than just a brand promise, but a functional brand reality for each and every one of their customers. LBi delivers this to clients every day. And further, given the recent integration of bigmouthmedia, we can now deliver even more value for our clients by blending our teams to extend and connect that customer experience across all media channels.”

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Fourth quarter and year-end report 2010

Posted by LBi India March 25th, 2011

Executive Summary

LBi reports solid sales growth and improved underlying performance
Growth fuelled by increasing demand for digital branding, social media and mobile offerings

Amsterdam, 24 February 2011 – LBi International N.V. (NYSE Euronext symbol: LBI), Europe’s largest marketing and technology agency, today reports its pro forma and statutory Q4 and FY (12-months) results for the period ended 31 December 2010.

Fourth quarter highlights

  • Q4 and FY 2010 net sales up 16% and 11% respectively, reflecting continued recovery of demand and strong commercial progress in major markets;
  • Revenue fourth quarter negatively impacted by EUR 2 million (no result impact) due to change in media accounting principles as a consequence of recent transaction with BMM. Prior quarters restated (EUR 0.9 million in Q3);
  • EBITDA at EUR 10.6 million includes significant exceptional gain of EUR 3.1 million in fourth quarter related to a reduction in contingent liabilities;
  • Adjusted EBITDA was up 23% to EUR 7.5 million year over year, reflecting good underlying operational progress and margin improvement in merger transition year;
  • Positive operational cash flow of EUR 11.1 million for the quarter;
  • Strong new business wins in the quarter including two significant global mandates for Coca Cola and SABMiller;
  • Merger integration proceeds according to plan, with revenue synergies contributing to net sales uplift;
  • Market sentiment expected to further improve in 2011 – accelerating interest by clients in agencies that blend search, direct response, data and digital skill sets.

Luke Taylor, CEO of LBi, commented: “In 2010 we remained highly focused on executing our business strategy. The merger with search marketing specialist bigmouthmedia was a major milestone, which further strengthened our full service offering and firmly positions LBi as the number one marketing and technology agency in Europe. In addition, we added new social & mobile services into the hub markets, realised efficiency improvements and executed organisational change and incentive alignment throughout the group to better encourage cross-border knowledge sharing and cooperation.

In combination with a higher global demand for digital services, we were able to grow sales each quarter and improved our underlying operating performance, with especially the last quarter showing good progress. We seek to further capitalise on a positive industry outlook next year, as we notice an accelerating interest by clients in agencies that blend social, search, direct response, data and digital skill sets in order to most efficiently market their products and services.”

Contacts

Luke Taylor, CEO, LBi International N.V.
+44 20 7063 6465, luke.taylor@LBi.com

Huub Wezenberg, CFO, LBi International N.V.
+31 20 460 4500, huub.wezenberg@LBi.com

For more information, go to www.LBi.com

LBi’s head office:
LBi International N.V.
Joop Geesinkweg 209 | 1096 AV Amsterdam
Box 94829 | 1090 GV Amsterdam | Netherlands
Company registration no. 30277334

Phone: + 31 20 460 45 00 | Fax: + 31 20 460 45 09

Web: www.LBi.com

About LBi

LBi International N.V. (NYSE Euronext Amsterdam: LBI) is the leading European marketing and technology agency with a global reach.

Headquartered in Amsterdam (the Netherlands), LBi has a staff of approximately 1,750 and operations in 15 countries. As a marketing and technology agency, LBi offers services to brands (clients) to help them engage with their customers through digital channels across a wide spectrum of their points of engagement, from initial awareness of the brand, through direct interaction with the services or products offered by the brand, to on-going relationships with the brand.

The company offers a suite of services that are designed to help companies attract, engage and manage customers, more effectively. This full service offering combines analytical, direct marketing and digital competences, which means that LBi is able to develop big creative ideas in the digital space, build and manage complex transactional websites, run complex CRM programmes and even handle the media buying, planning and electronic public relations for blue chip companies.

Attachments

LBi year-end report 2010 (pdf)

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LBi announces change in release quarterly trading update

Posted by LBi India March 25th, 2011

Amsterdam, 24 March 2011

LBi International N.V. (“LBi”)  announces that the release of its first quarterly trading update 2011 has been rescheduled from Wednesday 27 April to Friday 29 April.

Contacts

Luke Taylor, CEO, LBi International N.V.
+44 20 7063 6465, luke.taylor@lbi.com

Huub Wezenberg, CFO, LBi International N.V.
+31 20 460 4500, huub.wezenberg@lbi.com

For more information, go to www.lbi.com

About LBi

LBi International N.V. (NYSE Euronext Amsterdam: LBI) is the leading European marketing and technology agency with a global reach. Headquartered in Amsterdam (the Netherlands), LBi has a staff of approximately 1,750 and operations in 15 countries. As a marketing and technology agency, LBi offers services to brands (clients) to help them engage with their customers through digital channels across a wide spectrum of their points of engagement, from initial awareness of the brand, through direct interaction with the services or products offered by the brand, to on-going relationships with the brand. The company offers a suite of services that are designed to help companies attract, engage and manage customers, more effectively. This full service offering combines analytical, direct marketing and digital competences, which means that LBi is able to develop big creative ideas in the digital space, build and manage complex transactional websites, run complex CRM programmes and even handle the media buying, planning and electronic public relations for blue chip companies.

Attachments

LBi year-end report 2010 (pdf)

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SAB Miller appoints LBi as global agency of record for Peroni Nastro Azzurro and Grolsch

Posted by LBi India March 24th, 2011

SABMiller (SAB.L), one of the world’s leading brewers, has appointed LBi to enhance the presence of two of its global brands across multiple digital platforms.

Following a competitive pitch process, LBi will devise and implement the global digital strategies for Peroni Nastro Azzurro and Grolsch. This will entail the overhaul and expansion of each brand’s online presence, definition of the role of digital in engaging target consumers, and the creation of a multi-platform engagement plan spanning key international territories.

The full-service brief will see LBi handle online content creation and distribution, social media strategy, mobile app development, and online advertising for both brands.

Chris Taylor, Group Global Brands Director for SABMiller, said: “The way that we communicate with consumers has fundamentally changed in recent years and digital media provides brands with an opportunity to be a part of their lives like never before. We were impressed by the way in which LBi combines insight and creativity with technological expertise to produce blended ideas and campaigns which have genuine cut-through.”

Chris Clarke, LBi’s Chief Creative Officer, said: “Both Peroni Nastro Azzurro and Grolsch are iconic global brands with a rich history of creativity. LBi is buzzing with excitement at the prospect of putting our ideas into action for SAB Miller, using branded content and apps to amplify the brands digitally. It’s an exciting opportunity for SAB Miller and its agency partners to come together to engage consumers in an innovative, compelling and relevant way.”

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LBi reports solid sales growth and improved underlying performance

Posted by LBi India February 24th, 2011

Fourth quarter and year-end report 2010

Executive Summary

Amsterdam, 24 February 2011 – LBi International N.V. (NYSE Euronext symbol: LBI), Europe’s largest marketing and technology agency, today reports its pro forma and statutory Q4 and FY (12-months) results for the period ended 31 December 2010.

Fourth quarter highlights

  • Q4 and FY 2010 net sales up 16% and 11% respectively, reflecting continued recovery of demand and strong commercial progress in major markets;
  • Revenue fourth quarter negatively impacted by EUR 2 million (no result impact) due to change in media accounting principles as a consequence of recent transaction with BMM. Prior quarters restated (EUR 0.9 million in Q3);
  • EBITDA at EUR 10.6 million includes significant exceptional gain of EUR 3.1 million in fourth quarter related to a reduction in contingent liabilities;
  • Adjusted EBITDA was up 23% to EUR 7.5 million year over year, reflecting good underlying operational progress and margin improvement in merger transition year;
  • Positive operational cash flow of EUR 11.1 million for the quarter;
  • Strong new business wins in the quarter including two significant global mandates for Coca Cola and SABMiller;
  • Merger integration proceeds according to plan, with revenue synergies contributing to net sales uplift;
  • Market sentiment expected to further improve in 2011 – accelerating interest by clients in agencies that blend search, direct response, data and digital skill sets.

Luke Taylor, CEO of LBi, commented: “In 2010 we remained highly focused on executing our business strategy. The merger with search marketing specialist bigmouthmedia was a major milestone, which further strengthened our full service offering and firmly positions LBi as the number one marketing and technology agency in Europe. In addition, we added new social & mobile services into the hub markets, realised efficiency improvements and executed organisational change and incentive alignment throughout the group to better encourage cross-border knowledge sharing and cooperation.

In combination with a higher global demand for digital services, we were able to grow sales each quarter and improved our underlying operating performance, with especially the last quarter showing good progress. We seek to further capitalise on a positive industry outlook next year, as we notice an accelerating interest by clients in agencies that blend social, search, direct response, data and digital skill sets in order to most efficiently market their products and services.”

Contacts

Luke Taylor, CEO, LBi International N.V.
+44 20 7063 6465, luke.taylor@LBi.com

Huub Wezenberg, CFO, LBi International N.V.
+31 20 460 4500, huub.wezenberg@LBi.com

For more information, go to www.LBi.com

LBi’s head office:
LBi International N.V.
Joop Geesinkweg 209 | 1096 AV Amsterdam
Box 94829 | 1090 GV Amsterdam | Netherlands
Company registration no. 30277334
Phone: + 31 20 460 45 00 | Fax: + 31 20 460 45 09
Web: www.LBi.com

About LBi

LBi International N.V. (NYSE Euronext Amsterdam: LBI) is the leading European marketing and technology agency with a global reach.

Headquartered in Amsterdam (the Netherlands), LBi has a staff of approximately 1,750 and operations in 15 countries. As a marketing and technology agency, LBi offers services to brands (clients) to help them engage with their customers through digital channels across a wide spectrum of their points of engagement, from initial awareness of the brand, through direct interaction with the services or products offered by the brand, to on-going relationships with the brand.

The company offers a suite of services that are designed to help companies attract, engage and manage customers, more effectively. This full service offering combines analytical, direct marketing and digital competences, which means that LBi is able to develop big creative ideas in the digital space, build and manage complex transactional websites, run complex CRM programmes and even handle the media buying, planning and electronic public relations for blue chip companies.

Attachments

LBi year-end 2010 report

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LBi acquired the remaining shares of its subsidiary bigmouthmedia

Posted by LBi India January 1st, 2011

The two minority shareholders in BMM have exchanged their BMM shares for shares LBi.

On 29 April 2010 Obtineo Netherlands Holding N.V. (“Obtineo”), before the merger with LBI International AB took place and the company was renamed in LBi International N.V., acquired bigmouthmedia GmbH. Obtineo acquired 93.7% of the total issued share capital of BMM representing 97.4% of the total voting rights. The remaining two minority shareholders have now reached agreement with LBi and offered their BMM shares in exchange for shares in LBi, whereby LBi has obtained 100% of the total issued share capital of BMM. The transaction took place under the same terms & conditions as the acquisition on 29 April 2010. The shares will be admitted to trading on NYSE Euronext Amsterdam on Wednesday 1 September 2010.

LBi issued 941,398 ordinary shares to acquire the remaining shares in BMM. This amount corresponds with 0.7% of the total issued share capital. The total number of outstanding shares after issuance amounts to 131,156,606 shares.

Contacts

Luke Taylor, CEO, LBi International N.V.

+44 20 7063 6465, luke.taylor@lbi.com

Huub Wezenberg, CFO, LBi International N.V.

+31 20 460 4500, huub.wezenberg@lbi.com

For more information, go to www.lbi.com

About LBi

LBi is a global digital marketing and technology agency, blending insight, creativity and expertise to solve business problems. The largest genuinely full service agency of its kind in Europe, LBi provides the full range of digital capabilities, including digital strategy, branded content, service design, media, CRM, technology, managed hosting and support services.

The company employs approximately 1,600 professionals located primarily in the major European, American and Asian business centres; such as Amsterdam, Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed on NYSE Euronext in Amsterdam (symbol: LBI).

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LBi London is #1 in Top 100 Marketing Agencies League Table

Posted by LBi India November 17th, 2010

LBi has topped the NMA Top 100 Interactive Marketing Agencies 2010 guide to become the UK’s NUMBER ONE DIGITAL MARKETING AGENCY second year running www.lbi.co.uk.

Founded in 1995 LBi currently employs almost 500 digital specialists in the UK and provides marketing and technology solutions to a range of quality clients including BT, M&S, Virgin Atlantic, Electrolux, Etihad, Unilever, Lloyds Banking Group, Barclays and E.on.

This year, LBi has expanded its media offering by merging with leading search specialist, bigmouthmedia, to make LBi the largest digital marketing and technology agency in Europe. Bigmouthmedia clients include BT, British Airways, Europcar, Fujitsu and Radisson.

Highlights for LBi in the past 12 months include winning some amazing accounts including E.ON , the UK’s leading power and gas companies, Virgin Atlantic, Ericsson and Comparethemarket.com. Bigmouthmedia wins include Standard Life, Littlewoods Europe, Habitat , Dyson, and Radisson

LBi has also made several key hires during the past year including Andrew Pinkess as Director of Strategy, Glenn Jones, as Client Partner and Phil Gripton, as UK MD of bigmouthmedia. And the infamous industry event of the year, the ‘LBi Rave’, is set to have its second succession mash at the LBi London Brick Lane offices, on Thursday 2nd December.

Anil Pillai, MD, LBi UK says: “2010 has exceeded all of our expectations. The agency has more self-belief, creative energy and breadth of skills. As a result, we have enjoyed greater new business success and strengthened our existing client relationships. 2011 is set to be a promising year as we see our work bearing fruit and continue to move the agency forwards”.

Ewen Sturgeon, CEO, LBi UK says: “Our work is more blended than ever before which sets LBi up to enter 2011 with great promise. The integration of CRM, Social Media, and Analytics into more traditional marketing disciplines will be the foundations for LBi’s work going forward”.

Lyndsay Menzies, CEO, BMM UK says, “Its testament to a great team that in 2010 not only have we combined the two business but have continued to see strong performance whilst now engaging with clients right across the digital spectrum. 2011 looks set to be another successful year for the company”.

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LBi launches Anne Frank visual timeline

Posted by LBi India November 16th, 2010

LBi Lost Boys, Amsterdam, have launched a visual timeline in which Anne Frank’s story is placed in the context of important historical events called the Anne Frank Timeline. The timeline allows users to browse through a century of world history starting in 1914 with the outbreak of World War One, then Otto Frank’s conscription into the German army and continues right through to current day, including the significance of the diary and the Anne Frank House.

The timeline features pictures, radio broadcasts from Dutch radio stations of Otto Frank speaking at the opening of the Anne Frank House on 3 May 1960 and a TV interview with Simon Wiesenthal (1964) about his search for Karl Silberbauer, the SS officer who arrested Anne Frank and the others in hiding.

The timeline is part of the Virtual Museum, which was developed by LBi Lost Boys, to mark the occasion of the 50th anniversary of the Anne Frank House as a museum.

The timeline will initially be released in English and Dutch then in 2011 other language versions will follow, these will include German, Spanish, French and Italian.

URL Anne Frank Timeline: www.annefrank.org/timeline

Video: http://www.youtube.com/watch?v=XDL9HVxN3b4&feature=player_embedded

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