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LBi appoints JWT global director Kristin Ruby as Client Partner

Posted by LBi India May 19th, 2011

Kristin brings almost two decades of international operations, marketing and technology experience to LBi.

LBi, Europe’s largest digital marketing and technology agency, has appointed Kristin Ruby as Client Partner. Kristin joins LBi from JWT in London, Atlanta & Detroit, replacing Laurent Ezekiel who takes on the newly created role of Worldwide Client Services Director for LBi.

Kristin’s extensive international experience ensures LBi’s global clients like Coca Cola, Garanti Bank, TurkCell and Ericsson are best placed to thrive in the digital arena.

Kristin brings 18 years management experience, including over 14 years in marketing, advertising and technology in addition to retail operations, retail merchandising and IT consulting services.

Prior to joining LBi, Kristin spent 10 years at JWT, where she most recently held the position of Global Operations Director at JWT London for Nokia Global Marketing Activation account. Before this, she was team HSBC’s Chief Operating Officer/Business Director for Global Brand & Sponsorship, where in 2010 her team launched the new HSBC global brand campaign ‘Unlocking the World’s Potential’ now in over 50 international airports.

Anil Pillai, CEO LBi London says “LBi had a superb year in 2010 winning some of the world’s most contemporary brands such as Coca Cola, Ericsson, Virgin Atlantic Airways. We needed more seasoned talent to help deliver on our top accounts and connect our clients with the digital sphere. We looked high and low for someone to fit our Client Partner role and we feel that Kristin has an excellent range of skills and valuable experience in ensuring clients agendas are met and brought to market.

Kristin Ruby says “I chose to join LBi as I immediately connected with the proposition that the marketing and technology agency’s job is to create a compelling brand experience that drives business results. Its exciting to help companies deliver more than just a brand promise, but a functional brand reality for each and every one of their customers. LBi delivers this to clients every day. And further, given the recent integration of bigmouthmedia, we can now deliver even more value for our clients by blending our teams to extend and connect that customer experience across all media channels.”

Tags: Client Partner, coca cola, Digital Marketing Agency, Kristin Ruby, LBi, LBi London

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Lyndsay Menzies promoted to dual bigmouthmedia/LBi role

Posted by LBi India February 28th, 2011

Lyndsay Menzies, chief operating officer of bigmouthmedia, has been promoted to the dual role of Chief Executive of bigmouthmedia and Chief Media Officer of LBi Group.

The appointment represents a key landmark in the continued integration of bigmouthmedia and LBi following the merger of the two businesses last year.

Menzies will take overall command of bigmouthmedia, as well as heading up LBi’s media operations internationally. She will be responsible for ensuring that bigmouthmedia’s media and search capabilities blend effectively with LBi Group’s range of services to provide a best in class offering to clients including BT, Lloyds TSB, Play.com, IKEA and Electrolux.

Menzies will also work to identify global growth opportunities for LBi Group and will further develop the operation’s media capabilities in territories such as the USA, Middle East and APAC.

“There’s been considerable demand from clients across the globe for a first class integrated marketing and technology service and my first priority will be to focus on continuing to meet those needs,” she said. “Over the coming months I will be spending a lot of time working directly with clients, developing our media business strategy and delivering the technology, innovation and service road map that will take us and our clients into the future.”

In February 2010 bigmouthmedia merged with LBi to create Europe’s largest marketing and technology agency, combining LBi’s best in class marketing, communications, design, branding and technology services with bigmouthmedia’s leading media and search engine marketing product portfolio.

Menzies added: “I’m delighted to be taking up the responsibility of driving group media performance in terms of excellence and revenue. There are some fantastic opportunities for development ahead, not to mention some exciting challenges, and I’m very much looking forward to meeting them head on.”

The promotion follows Menzies’ successful tenure as bigmouthmedia’s Chief Operations Officer, a role she was appointed to in January 2009. Prior to that Menzies was Managing Director of bigmouthmedia UK, during which time she drove four consecutive years of growth and saw the company named one of Britain’s most rapidly growing firms in Deloitte’s Fast 50 Awards. Before becoming Managing Director Menzies was bigmouthmedia’s Operations Director, having joined the company in 1998.

Tags: bigmouthmedia, LBi Group

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LBi Germany CEO Anke Herbener voted top manager

Posted by LBi India February 1st, 2011

Anke Herbener, Chief Executive of LBi Germany, has been voted one of the country’s top 100 communications managers by leading business magazine W&V.

The marketing journal ranked Herbener alongside luminaries from some of Germany’s biggest media and advertising companies, including Axle Springer and Georg von Holtzbrick.

Herbener was one of only a handful of digital agency bosses mentioned in W&V’s Top 100 Communications Managers list.

The article states: The digital agency stays on its course of expansion. After taking over Iven & Hillmann, 2010 saw performance specialist Bigmouthmedia become a part of LBi. Anke Herbener has been working the full-service strategy in the digital field like no other manager in Germany. In Germany LBi has 150 employees, with a further 1700 digital specialists working for the worldwide team. In 2011, Herbener will pursue her goal of making LBi Europe’s leading marketing and technology agency.

The last year has seen LBi Germany bag a number of awards including an IF Communication Award for the intelligent building management system it devised for client Berker; Multimedia Awards for clients Koncept and Deutsche Telekom and a Red Dot Design Award for its Philadelphia iPhone app.

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LBi UK promotes Anil Pillai to UK CEO

Posted by LBi India January 12th, 2011

Anil Pillai, currently UK Managing Director, has been promoted to the role of UK Chief Executive. He will drive the expansion of LBi’s UK operation, working to define and execute digital strategies for clients including BT, Lloyds TSB and Ericsson.

Throughout 2011 Pillai will strengthen LBi’s UK management team with a series of high-profile hires. He will also be responsible for taking the agency’s blended full-service offering to new UK clients.

Ewen Sturgeon, Chief Executive EMEA said: “Anil has been doing an amazing job of leading the agency to new heights in terms of the clients we have won and the work we are now producing. He thoroughly deserves his promotion and I am looking forward to continuing to work with him to further develop LBi in the UK.”

Pillai added: “LBi has been on an exciting journey over the last few years and the momentum with which we are entering 2011 is staggering. It’s great to be taking over as UK Chief Executive at a time when LBi’s creative and strategic offering is reaching critical mass.”

Sturgeon has been LBi’s UK and EMEA Chief Executive since 2007 when the agency was formed following the merger of LBi Icon and Framfab. Prior to that he was Managing Director of Wheel.

Pillai has been UK Managing Director since the creation of LBi three years ago in the UK. Prior to that he was Client Partner at Framfab, and before that Sales Director at Oyster Partners.

Additionally, the reorganisation will see Bigmouthmedia UK Managing Director Phil Gripton take on the newly created role of Managing Director of both LBi UK and Bigmouthmedia UK. LBi and Bigmouthmedia merged last year to provide brands with digital marketing, consulting and technology services in multiple international territories. Gripton joined Bigmouthmedia UK in September 2009. Prior to that he was Director of Partners at Cable & Wireless.

http://www.campaignlive.co.uk/news/1048932/LBi-promotes-Anil-Pillai-UK-CEO

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