Awards

LBi wins a prestigious Webby Award for Sony Xperia

Posted by LBi India May 4th, 2012

- Xperia Studio honoured with People’s Voice Award in the Integrated Mobile Experience category

London and New York: Global marketing and technology agency LBi has won a prestigious People’s Voice Award in the Integrated Mobile Experience category for its work to promote Sony’s Xperia range of smartphones.

The Xperia Studio initiative invites the digital generation’s most talented people to use Sony Xperia smartphones to create fun, beautiful, out-there experiences that ‘Remake Reality’.

Xperia Studio contributors include a diverse mix of innovators and agitators, who have manipulated, abused and even destroyed Xperia smartphones in the pursuit of creativity.

The result is a rolling programme of inspiring content that takes in projects from Danish art collective Illutron, NASA astrophysicist Josh Peak, hot British film director Tom Harper and innovative photographer Joergen Geerds.

People have discussed, shared, Liked and even loved the content available via Xperia Studio, helping to give Sony an edge over big-spending rivals like Apple and Samsung.

The films generated by the initial slate of ten projects have clocked up over 1.7m views so far. Moreover, the online content fuelled a 24/7 positive conversation about Xperia smartphones with 85% of people surveyed saying that they had a better opinion of Xperia smartphones as a result of the campaign and 17% of visitors to xperiastudio.com continued on to the main Sony Mobile site.

Established in 1996, The Webby Awards, which is now a byword for excellence in internet related creativity and business, is presented by The International Academy of Digital Arts and Sciences, which includes an Executive 1,000-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities, and Associate Members who are former Webby Award Winners and Nominees and other Internet professionals.

Cedric Devitt, Executive Creative Director LBi in New York, said: “Every once in a while you get a client that is completely on the same page as you and the creative idea. Xperia Studio was one of those times. It seems that the Webby judges thought so too. We’re obviously thrilled with the win. It’s the bloody Oscars of the internet, innit.”

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LBi gets nod in Digital Impact Awards

Posted by LBi India September 5th, 2011

We’re excited to be shortlisted in 4 categories for the Digital Impact Awards 2011. Our work for Hendricks Gin, E.ON, National Grid and our Brawling Billboard fundraising effort all got the nod from a judging panel of digital consultants, academics and comms professionals.

Kudos to all the teams involved and best of luck at the awards ceremony in October!

Hendrick’s Gin ‘The Curiositorium’
E.ON ‘Energy Fit’

 

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LBi scoops Bees Award for Hendrick’s Gin Curiositorium

Posted by LBi India May 13th, 2011

Interactive website and influencer campaign uses social channels and CRM to develop brand advocates in the premium gin sector

London 13 May 2011: LBi has won a prestigious Bees Award for the social CRM campaign that it developed for premium gin brand, Hendrick’s Gin.

Created to recognise social media marketing campaigns globally, The Bees Awards 2011 cover 23 categories and attracted entries from agencies in 33 countries.

As part of the award-winning campaign – devised by LBi’s London and New York offices – consumer-focused research showed that once consumers had engaged with Hendrick’s, they were likely to make it their brand of choice and remain highly loyal.

It also demonstrated that word-of-mouth recommendations were likely to contribute to between 50% and 80% of trials within this sector and was the most influential factor in encouraging consumers to choose Hendrick’s over other brands in the premium gin market.

Informed by this research, the campaign was driven in two key strategic directions, developing an interactive website, the Hendrick’s Curiositorium, and an ongoing Social CRM campaign that created enduring brand advocacy by identifying and segmentingconsumers from the Mildly Curious to the Wildly Curious and engaging with them using multiple channels and in particular social media.

Specific calls to action were developed to entice the consumer up to the next level of segment, for example, e-invites to various unusual and peculiar Hendrick’s Events. Ultimately the aim was to drive consumers up into the top Wildly Curious segment, living and breathing the Hendrick’s brand, effectively spreading the word of Hendrick’s through their own social networks and amongst their peers.

The number of consumers recruited into the Curiositorium program has been substantial, but more importantly the sales impact has been significant with Hendrick’s gaining market share within key markets.

Pipa Unsworth, Global Head of CRM at LBi, said: “This activity is a classic example of how Social can be integrated with other comms channels to amplify reach, and maximize online spend.”

Liz Yeo, Digital Communications Manager at William Grant & Sons, said: ’It’s a fantastic example of how online and social CRM can effectively work together to target and increase the number of delightfully engaged Hendrick’s Gin consumers.”

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