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LBi gets nod in Digital Impact Awards

Posted by LBi India September 5th, 2011

We’re excited to be shortlisted in 4 categories for the Digital Impact Awards 2011. Our work for Hendricks Gin, E.ON, National Grid and our Brawling Billboard fundraising effort all got the nod from a judging panel of digital consultants, academics and comms professionals.

Kudos to all the teams involved and best of luck at the awards ceremony in October!

Tags: Awards, Brawling Billboard, digital awards, digital impact awards, energy fit, judges

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Getty Images spotlights LBi’s Laura Jordan-Bambach

Posted by LBi India July 15th, 2011

Getty Images has posted its first ‘Spotlight on digital talent,’ series on YouTube and Facebook, featuring our Executive Creative Director Laura Jordan-Bambach.

Laura talks about working at LBi, drawing motivation from her morning walk in and finding inspiration from music and her Austrailian roots – all set to lots of pretty shots of the LBi offices and our East London surroundings.

Tags: Creative Director, digital talent, east london, getty images, infiknit, inspiration, Laura Jordan-Bambach, macmillian cancer support, motivation

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LBi appoints JWT global director Kristin Ruby as Client Partner

Posted by LBi India May 19th, 2011

Kristin brings almost two decades of international operations, marketing and technology experience to LBi.

LBi, Europe’s largest digital marketing and technology agency, has appointed Kristin Ruby as Client Partner. Kristin joins LBi from JWT in London, Atlanta & Detroit, replacing Laurent Ezekiel who takes on the newly created role of Worldwide Client Services Director for LBi.

Kristin’s extensive international experience ensures LBi’s global clients like Coca Cola, Garanti Bank, TurkCell and Ericsson are best placed to thrive in the digital arena.

Kristin brings 18 years management experience, including over 14 years in marketing, advertising and technology in addition to retail operations, retail merchandising and IT consulting services.

Prior to joining LBi, Kristin spent 10 years at JWT, where she most recently held the position of Global Operations Director at JWT London for Nokia Global Marketing Activation account. Before this, she was team HSBC’s Chief Operating Officer/Business Director for Global Brand & Sponsorship, where in 2010 her team launched the new HSBC global brand campaign ‘Unlocking the World’s Potential’ now in over 50 international airports.

Anil Pillai, CEO LBi London says “LBi had a superb year in 2010 winning some of the world’s most contemporary brands such as Coca Cola, Ericsson, Virgin Atlantic Airways. We needed more seasoned talent to help deliver on our top accounts and connect our clients with the digital sphere. We looked high and low for someone to fit our Client Partner role and we feel that Kristin has an excellent range of skills and valuable experience in ensuring clients agendas are met and brought to market.

Kristin Ruby says “I chose to join LBi as I immediately connected with the proposition that the marketing and technology agency’s job is to create a compelling brand experience that drives business results. Its exciting to help companies deliver more than just a brand promise, but a functional brand reality for each and every one of their customers. LBi delivers this to clients every day. And further, given the recent integration of bigmouthmedia, we can now deliver even more value for our clients by blending our teams to extend and connect that customer experience across all media channels.”

Tags: Client Partner, coca cola, Digital Marketing Agency, Kristin Ruby, LBi, LBi London

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LBi scoops Bees Award for Hendrick’s Gin Curiositorium

Posted by LBi India May 13th, 2011

Interactive website and influencer campaign uses social channels and CRM to develop brand advocates in the premium gin sector

London 13 May 2011: LBi has won a prestigious Bees Award for the social CRM campaign that it developed for premium gin brand, Hendrick’s Gin.

Created to recognise social media marketing campaigns globally, The Bees Awards 2011 cover 23 categories and attracted entries from agencies in 33 countries.

As part of the award-winning campaign – devised by LBi’s London and New York offices – consumer-focused research showed that once consumers had engaged with Hendrick’s, they were likely to make it their brand of choice and remain highly loyal.

It also demonstrated that word-of-mouth recommendations were likely to contribute to between 50% and 80% of trials within this sector and was the most influential factor in encouraging consumers to choose Hendrick’s over other brands in the premium gin market.

Informed by this research, the campaign was driven in two key strategic directions, developing an interactive website, the Hendrick’s Curiositorium, and an ongoing Social CRM campaign that created enduring brand advocacy by identifying and segmentingconsumers from the Mildly Curious to the Wildly Curious and engaging with them using multiple channels and in particular social media.

Specific calls to action were developed to entice the consumer up to the next level of segment, for example, e-invites to various unusual and peculiar Hendrick’s Events. Ultimately the aim was to drive consumers up into the top Wildly Curious segment, living and breathing the Hendrick’s brand, effectively spreading the word of Hendrick’s through their own social networks and amongst their peers.

The number of consumers recruited into the Curiositorium program has been substantial, but more importantly the sales impact has been significant with Hendrick’s gaining market share within key markets.

Pipa Unsworth, Global Head of CRM at LBi, said: “This activity is a classic example of how Social can be integrated with other comms channels to amplify reach, and maximize online spend.”

Liz Yeo, Digital Communications Manager at William Grant & Sons, said: ’It’s a fantastic example of how online and social CRM can effectively work together to target and increase the number of delightfully engaged Hendrick’s Gin consumers.”

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Fourth quarter and year-end report 2010

Posted by LBi India March 25th, 2011

Executive Summary

LBi reports solid sales growth and improved underlying performance
Growth fuelled by increasing demand for digital branding, social media and mobile offerings

Amsterdam, 24 February 2011 – LBi International N.V. (NYSE Euronext symbol: LBI), Europe’s largest marketing and technology agency, today reports its pro forma and statutory Q4 and FY (12-months) results for the period ended 31 December 2010.

Fourth quarter highlights

• Q4 and FY 2010 net sales up 16% and 11% respectively, reflecting continued recovery of demand and strong commercial progress in major markets;
• Revenue fourth quarter negatively impacted by EUR 2 million (no result impact) due to change in media accounting principles as a consequence of recent transaction with BMM. Prior quarters restated (EUR 0.9 million in Q3);
• EBITDA at EUR 10.6 million includes significant exceptional gain of EUR 3.1 million in fourth quarter related to a reduction in contingent liabilities;
• Adjusted EBITDA was up 23% to EUR 7.5 million year over year, reflecting good underlying operational progress and margin improvement in merger transition year;
• Positive operational cash flow of EUR 11.1 million for the quarter;
• Strong new business wins in the quarter including two significant global mandates for Coca Cola and SABMiller;
• Merger integration proceeds according to plan, with revenue synergies contributing to net sales uplift;
• Market sentiment expected to further improve in 2011 – accelerating interest by clients in agencies that blend search, direct response, data and digital skill sets.

Luke Taylor, CEO of LBi, commented: “In 2010 we remained highly focused on executing our business strategy. The merger with search marketing specialist bigmouthmedia was a major milestone, which further strengthened our full service offering and firmly positions LBi as the number one marketing and technology agency in Europe. In addition, we added new social & mobile services into the hub markets, realised efficiency improvements and executed organisational change and incentive alignment throughout the group to better encourage cross-border knowledge sharing and cooperation.

In combination with a higher global demand for digital services, we were able to grow sales each quarter and improved our underlying operating performance, with especially the last quarter showing good progress. We seek to further capitalise on a positive industry outlook next year, as we notice an accelerating interest by clients in agencies that blend social, search, direct response, data and digital skill sets in order to most efficiently market their products and services.”

Contacts

Luke Taylor, CEO, LBi International N.V.
+44 20 7063 6465, luke.taylor@LBi.com

Huub Wezenberg, CFO, LBi International N.V.
+31 20 460 4500, huub.wezenberg@LBi.com

For more information, go to www.LBi.com

LBi’s head office:
LBi International N.V.
Joop Geesinkweg 209 | 1096 AV Amsterdam
Box 94829 | 1090 GV Amsterdam | Netherlands
Company registration no. 30277334

Phone: + 31 20 460 45 00 | Fax: + 31 20 460 45 09

Web: www.LBi.com

About LBi

LBi International N.V. (NYSE Euronext Amsterdam: LBI) is the leading European marketing and technology agency with a global reach.

Headquartered in Amsterdam (the Netherlands), LBi has a staff of approximately 1,750 and operations in 15 countries. As a marketing and technology agency, LBi offers services to brands (clients) to help them engage with their customers through digital channels across a wide spectrum of their points of engagement, from initial awareness of the brand, through direct interaction with the services or products offered by the brand, to on-going relationships with the brand.

The company offers a suite of services that are designed to help companies attract, engage and manage customers, more effectively. This full service offering combines analytical, direct marketing and digital competences, which means that LBi is able to develop big creative ideas in the digital space, build and manage complex transactional websites, run complex CRM programmes and even handle the media buying, planning and electronic public relations for blue chip companies.

Attachments

LBi year-end report 2010 (pdf)

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LBi announces change in release quarterly trading update

Posted by LBi India March 25th, 2011

Amsterdam, 24 March 2011

LBi International N.V. (“LBi”)  announces that the release of its first quarterly trading update 2011 has been rescheduled from Wednesday 27 April to Friday 29 April.

Contacts

Luke Taylor, CEO, LBi International N.V.
+44 20 7063 6465, luke.taylor@lbi.com

Huub Wezenberg, CFO, LBi International N.V.
+31 20 460 4500, huub.wezenberg@lbi.com

For more information, go to www.lbi.com

About LBi

LBi International N.V. (NYSE Euronext Amsterdam: LBI) is the leading European marketing and technology agency with a global reach. Headquartered in Amsterdam (the Netherlands), LBi has a staff of approximately 1,750 and operations in 15 countries. As a marketing and technology agency, LBi offers services to brands (clients) to help them engage with their customers through digital channels across a wide spectrum of their points of engagement, from initial awareness of the brand, through direct interaction with the services or products offered by the brand, to on-going relationships with the brand. The company offers a suite of services that are designed to help companies attract, engage and manage customers, more effectively. This full service offering combines analytical, direct marketing and digital competences, which means that LBi is able to develop big creative ideas in the digital space, build and manage complex transactional websites, run complex CRM programmes and even handle the media buying, planning and electronic public relations for blue chip companies.

Attachments

LBi year-end report 2010 (pdf)

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SAB Miller appoints LBi as global agency of record for Peroni Nastro Azzurro and Grolsch

Posted by LBi India March 24th, 2011

SABMiller (SAB.L), one of the world’s leading brewers, has appointed LBi to enhance the presence of two of its global brands across multiple digital platforms.

Following a competitive pitch process, LBi will devise and implement the global digital strategies for Peroni Nastro Azzurro and Grolsch. This will entail the overhaul and expansion of each brand’s online presence, definition of the role of digital in engaging target consumers, and the creation of a multi-platform engagement plan spanning key international territories.

The full-service brief will see LBi handle online content creation and distribution, social media strategy, mobile app development, and online advertising for both brands.

Chris Taylor, Group Global Brands Director for SABMiller, said: “The way that we communicate with consumers has fundamentally changed in recent years and digital media provides brands with an opportunity to be a part of their lives like never before. We were impressed by the way in which LBi combines insight and creativity with technological expertise to produce blended ideas and campaigns which have genuine cut-through.”

Chris Clarke, LBi’s Chief Creative Officer, said: “Both Peroni Nastro Azzurro and Grolsch are iconic global brands with a rich history of creativity. LBi is buzzing with excitement at the prospect of putting our ideas into action for SAB Miller, using branded content and apps to amplify the brands digitally. It’s an exciting opportunity for SAB Miller and its agency partners to come together to engage consumers in an innovative, compelling and relevant way.”

Tags: LBi Group, Peroni, SAB MILLER

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Lyndsay Menzies promoted to dual bigmouthmedia/LBi role

Posted by LBi India February 28th, 2011

Lyndsay Menzies, chief operating officer of bigmouthmedia, has been promoted to the dual role of Chief Executive of bigmouthmedia and Chief Media Officer of LBi Group.

The appointment represents a key landmark in the continued integration of bigmouthmedia and LBi following the merger of the two businesses last year.

Menzies will take overall command of bigmouthmedia, as well as heading up LBi’s media operations internationally. She will be responsible for ensuring that bigmouthmedia’s media and search capabilities blend effectively with LBi Group’s range of services to provide a best in class offering to clients including BT, Lloyds TSB, Play.com, IKEA and Electrolux.

Menzies will also work to identify global growth opportunities for LBi Group and will further develop the operation’s media capabilities in territories such as the USA, Middle East and APAC.

“There’s been considerable demand from clients across the globe for a first class integrated marketing and technology service and my first priority will be to focus on continuing to meet those needs,” she said. “Over the coming months I will be spending a lot of time working directly with clients, developing our media business strategy and delivering the technology, innovation and service road map that will take us and our clients into the future.”

In February 2010 bigmouthmedia merged with LBi to create Europe’s largest marketing and technology agency, combining LBi’s best in class marketing, communications, design, branding and technology services with bigmouthmedia’s leading media and search engine marketing product portfolio.

Menzies added: “I’m delighted to be taking up the responsibility of driving group media performance in terms of excellence and revenue. There are some fantastic opportunities for development ahead, not to mention some exciting challenges, and I’m very much looking forward to meeting them head on.”

The promotion follows Menzies’ successful tenure as bigmouthmedia’s Chief Operations Officer, a role she was appointed to in January 2009. Prior to that Menzies was Managing Director of bigmouthmedia UK, during which time she drove four consecutive years of growth and saw the company named one of Britain’s most rapidly growing firms in Deloitte’s Fast 50 Awards. Before becoming Managing Director Menzies was bigmouthmedia’s Operations Director, having joined the company in 1998.

Tags: bigmouthmedia, LBi Group

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LBi reports solid sales growth and improved underlying performance

Posted by LBi India February 24th, 2011

Fourth quarter and year-end report 2010

Executive Summary

Amsterdam, 24 February 2011 – LBi International N.V. (NYSE Euronext symbol: LBI), Europe’s largest marketing and technology agency, today reports its pro forma and statutory Q4 and FY (12-months) results for the period ended 31 December 2010.

Fourth quarter highlights

• Q4 and FY 2010 net sales up 16% and 11% respectively, reflecting continued recovery of demand and strong commercial progress in major markets;
• Revenue fourth quarter negatively impacted by EUR 2 million (no result impact) due to change in media accounting principles as a consequence of recent transaction with BMM. Prior quarters restated (EUR 0.9 million in Q3);
• EBITDA at EUR 10.6 million includes significant exceptional gain of EUR 3.1 million in fourth quarter related to a reduction in contingent liabilities;
• Adjusted EBITDA was up 23% to EUR 7.5 million year over year, reflecting good underlying operational progress and margin improvement in merger transition year;
• Positive operational cash flow of EUR 11.1 million for the quarter;
• Strong new business wins in the quarter including two significant global mandates for Coca Cola and SABMiller;
• Merger integration proceeds according to plan, with revenue synergies contributing to net sales uplift;
• Market sentiment expected to further improve in 2011 – accelerating interest by clients in agencies that blend search, direct response, data and digital skill sets.

Luke Taylor, CEO of LBi, commented: “In 2010 we remained highly focused on executing our business strategy. The merger with search marketing specialist bigmouthmedia was a major milestone, which further strengthened our full service offering and firmly positions LBi as the number one marketing and technology agency in Europe. In addition, we added new social & mobile services into the hub markets, realised efficiency improvements and executed organisational change and incentive alignment throughout the group to better encourage cross-border knowledge sharing and cooperation.

In combination with a higher global demand for digital services, we were able to grow sales each quarter and improved our underlying operating performance, with especially the last quarter showing good progress. We seek to further capitalise on a positive industry outlook next year, as we notice an accelerating interest by clients in agencies that blend social, search, direct response, data and digital skill sets in order to most efficiently market their products and services.”

Contacts

Luke Taylor, CEO, LBi International N.V.
+44 20 7063 6465, luke.taylor@LBi.com

Huub Wezenberg, CFO, LBi International N.V.
+31 20 460 4500, huub.wezenberg@LBi.com

For more information, go to www.LBi.com

LBi’s head office:
LBi International N.V.
Joop Geesinkweg 209 | 1096 AV Amsterdam
Box 94829 | 1090 GV Amsterdam | Netherlands
Company registration no. 30277334
Phone: + 31 20 460 45 00 | Fax: + 31 20 460 45 09
Web: www.LBi.com

About LBi

LBi International N.V. (NYSE Euronext Amsterdam: LBI) is the leading European marketing and technology agency with a global reach.

Headquartered in Amsterdam (the Netherlands), LBi has a staff of approximately 1,750 and operations in 15 countries. As a marketing and technology agency, LBi offers services to brands (clients) to help them engage with their customers through digital channels across a wide spectrum of their points of engagement, from initial awareness of the brand, through direct interaction with the services or products offered by the brand, to on-going relationships with the brand.

The company offers a suite of services that are designed to help companies attract, engage and manage customers, more effectively. This full service offering combines analytical, direct marketing and digital competences, which means that LBi is able to develop big creative ideas in the digital space, build and manage complex transactional websites, run complex CRM programmes and even handle the media buying, planning and electronic public relations for blue chip companies.

Attachments

LBi year-end 2010 report

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