News

Carlsberg has appointed LBi as its global digital agency of record

Copenhagen: Following a four-way competitive pitch process, LBi has been selected to develop a strategic framework for the Carlsberg brand in digital and to lead the creation and implementation of a multi-touchpoint engagement programme.

Khalil Younes, Carlsberg’s Senior Vice President Marketing and Innovation, explains:

“We have increased our focus on digital and our ambition is to adopt an always-on mindset and establish a framework for us and our local markets to engage our audiences within. We have chosen to work with LBi because they share our thinking and have demonstrated a strong strategic insight as well as the ability to deliver strong solutions across creative, media and technology platforms”.

Bettina Sherain, Chief Executive of LBi Nordics, comments: “We’re incredibly excited that Carlsberg has chosen to partner up with LBi. We look forward to embarking on this ambitious and exciting journey and to help Carlsberg in defining and setting a new marketing agenda”.

The appointment of LBi will not affect any of Carlsberg’s existing agency relationships and LBi will work together with other local digital agencies, technology companies and media partners to develop and implement digital programmes.

The pitch process was lead by Jakob Kalkar, Group Media & Digital Director, with support from Nordic intermediary Hestbaek Consult.

0 comments Add This

LBi wins a prestigious Webby Award for Sony Xperia

- Xperia Studio honoured with People’s Voice Award in the Integrated Mobile Experience category

London and New York: Global marketing and technology agency LBi has won a prestigious People’s Voice Award in the Integrated Mobile Experience category for its work to promote Sony’s Xperia range of smartphones.

The Xperia Studio initiative invites the digital generation’s most talented people to use Sony Xperia smartphones to create fun, beautiful, out-there experiences that ‘Remake Reality’.

Xperia Studio contributors include a diverse mix of innovators and agitators, who have manipulated, abused and even destroyed Xperia smartphones in the pursuit of creativity.

The result is a rolling programme of inspiring content that takes in projects from Danish art collective Illutron, NASA astrophysicist Josh Peak, hot British film director Tom Harper and innovative photographer Joergen Geerds.

People have discussed, shared, Liked and even loved the content available via Xperia Studio, helping to give Sony an edge over big-spending rivals like Apple and Samsung.

The films generated by the initial slate of ten projects have clocked up over 1.7m views so far. Moreover, the online content fuelled a 24/7 positive conversation about Xperia smartphones with 85% of people surveyed saying that they had a better opinion of Xperia smartphones as a result of the campaign and 17% of visitors to xperiastudio.com continued on to the main Sony Mobile site.

Established in 1996, The Webby Awards, which is now a byword for excellence in internet related creativity and business, is presented by The International Academy of Digital Arts and Sciences, which includes an Executive 1,000-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities, and Associate Members who are former Webby Award Winners and Nominees and other Internet professionals.

Cedric Devitt, Executive Creative Director LBi in New York, said: “Every once in a while you get a client that is completely on the same page as you and the creative idea. Xperia Studio was one of those times. It seems that the Webby judges thought so too. We’re obviously thrilled with the win. It’s the bloody Oscars of the internet, innit.”

- ENDS -

0 comments Share

G’day! LBi says hello to Sydney

LBi has unveiled its Australian offering at a reception in Sydney held in association with the Government of New South Wales.

Deputy Premier and Minister for Trade and Investment Andrew Stoner, who spoke at the event, said that Sydney’s creative digital industry will receive a boost from LBi opening up in Australia.

“It’s fantastic to welcome LBi to Sydney, home to Australia’s largest concentration of digital and creative businesses and jobs,” Mr Stoner said.

“LBi is one of the world’s largest global marketing and technology agencies. Its arrival in Sydney provides a springboard for the Australian and Asia Pacific markets, with the company forecasting 15 new jobs in Sydney by the end of 2012.

Sydney is the perfect base for LBi to further target the Australian market and the wider Asia Pacific region.”

LBi Global Client Services Director Laurent Ezekiel said: “The Australian market is shaping up to be one of the most dynamic in the world. We aim to position ourselves at the centre of this boom.”

Tags: ,

0 comments Share

LBi gets nod in Digital Impact Awards

We’re excited to be shortlisted in 4 categories for the Digital Impact Awards 2011. Our work for Hendricks Gin, E.ON, National Grid and our Brawling Billboard fundraising effort all got the nod from a judging panel of digital consultants, academics and comms professionals.

Kudos to all the teams involved and best of luck at the awards ceremony in October!

Hendrick’s Gin ‘The Curiositorium’
E.ON ‘Energy Fit’

 

Tags: , , , , ,

0 comments Share

Getty Images spotlights LBi’s Laura Jordan-Bambach

Getty Images has posted its first ‘Spotlight on digital talent,’ series on YouTube and Facebook, featuring our Executive Creative Director Laura Jordan-Bambach.

Laura talks about working at LBi, drawing motivation from her morning walk in and finding inspiration from music and her Austrailian roots – all set to lots of pretty shots of the LBi offices and our East London surroundings.

Tags: , , , , , , , ,

0 comments Share

LBi appoints JWT global director Kristin Ruby as Client Partner

Kristin brings almost two decades of international operations, marketing and technology experience to LBi.

LBi, Europe’s largest digital marketing and technology agency, has appointed Kristin Ruby as Client Partner. Kristin joins LBi from JWT in London, Atlanta & Detroit, replacing Laurent Ezekiel who takes on the newly created role of Worldwide Client Services Director for LBi.

Kristin’s extensive international experience ensures LBi’s global clients like Coca Cola, Garanti Bank, TurkCell and Ericsson are best placed to thrive in the digital arena.

Kristin brings 18 years management experience, including over 14 years in marketing, advertising and technology in addition to retail operations, retail merchandising and IT consulting services.

Prior to joining LBi, Kristin spent 10 years at JWT, where she most recently held the position of Global Operations Director at JWT London for Nokia Global Marketing Activation account. Before this, she was team HSBC’s Chief Operating Officer/Business Director for Global Brand & Sponsorship, where in 2010 her team launched the new HSBC global brand campaign ‘Unlocking the World’s Potential’ now in over 50 international airports.

Anil Pillai, CEO LBi London says “LBi had a superb year in 2010 winning some of the world’s most contemporary brands such as Coca Cola, Ericsson, Virgin Atlantic Airways. We needed more seasoned talent to help deliver on our top accounts and connect our clients with the digital sphere. We looked high and low for someone to fit our Client Partner role and we feel that Kristin has an excellent range of skills and valuable experience in ensuring clients agendas are met and brought to market.

Kristin Ruby says “I chose to join LBi as I immediately connected with the proposition that the marketing and technology agency’s job is to create a compelling brand experience that drives business results. Its exciting to help companies deliver more than just a brand promise, but a functional brand reality for each and every one of their customers. LBi delivers this to clients every day. And further, given the recent integration of bigmouthmedia, we can now deliver even more value for our clients by blending our teams to extend and connect that customer experience across all media channels.”

Tags: , , , , ,

0 comments Share

LBi scoops Bees Award for Hendrick’s Gin Curiositorium

Interactive website and influencer campaign uses social channels and CRM to develop brand advocates in the premium gin sector

London 13 May 2011: LBi has won a prestigious Bees Award for the social CRM campaign that it developed for premium gin brand, Hendrick’s Gin.

Created to recognise social media marketing campaigns globally, The Bees Awards 2011 cover 23 categories and attracted entries from agencies in 33 countries.

As part of the award-winning campaign – devised by LBi’s London and New York offices – consumer-focused research showed that once consumers had engaged with Hendrick’s, they were likely to make it their brand of choice and remain highly loyal.

It also demonstrated that word-of-mouth recommendations were likely to contribute to between 50% and 80% of trials within this sector and was the most influential factor in encouraging consumers to choose Hendrick’s over other brands in the premium gin market.

Informed by this research, the campaign was driven in two key strategic directions, developing an interactive website, the Hendrick’s Curiositorium, and an ongoing Social CRM campaign that created enduring brand advocacy by identifying and segmentingconsumers from the Mildly Curious to the Wildly Curious and engaging with them using multiple channels and in particular social media.

Specific calls to action were developed to entice the consumer up to the next level of segment, for example, e-invites to various unusual and peculiar Hendrick’s Events. Ultimately the aim was to drive consumers up into the top Wildly Curious segment, living and breathing the Hendrick’s brand, effectively spreading the word of Hendrick’s through their own social networks and amongst their peers.

The number of consumers recruited into the Curiositorium program has been substantial, but more importantly the sales impact has been significant with Hendrick’s gaining market share within key markets.

Pipa Unsworth, Global Head of CRM at LBi, said: “This activity is a classic example of how Social can be integrated with other comms channels to amplify reach, and maximize online spend.”

Liz Yeo, Digital Communications Manager at William Grant & Sons, said: ’It’s a fantastic example of how online and social CRM can effectively work together to target and increase the number of delightfully engaged Hendrick’s Gin consumers.”

0 comments Share

Fourth quarter and year-end report 2010

Executive Summary

LBi reports solid sales growth and improved underlying performance
Growth fuelled by increasing demand for digital branding, social media and mobile offerings

Amsterdam, 24 February 2011 – LBi International N.V. (NYSE Euronext symbol: LBI), Europe’s largest marketing and technology agency, today reports its pro forma and statutory Q4 and FY (12-months) results for the period ended 31 December 2010.

Fourth quarter highlights

  • Q4 and FY 2010 net sales up 16% and 11% respectively, reflecting continued recovery of demand and strong commercial progress in major markets;
  • Revenue fourth quarter negatively impacted by EUR 2 million (no result impact) due to change in media accounting principles as a consequence of recent transaction with BMM. Prior quarters restated (EUR 0.9 million in Q3);
  • EBITDA at EUR 10.6 million includes significant exceptional gain of EUR 3.1 million in fourth quarter related to a reduction in contingent liabilities;
  • Adjusted EBITDA was up 23% to EUR 7.5 million year over year, reflecting good underlying operational progress and margin improvement in merger transition year;
  • Positive operational cash flow of EUR 11.1 million for the quarter;
  • Strong new business wins in the quarter including two significant global mandates for Coca Cola and SABMiller;
  • Merger integration proceeds according to plan, with revenue synergies contributing to net sales uplift;
  • Market sentiment expected to further improve in 2011 – accelerating interest by clients in agencies that blend search, direct response, data and digital skill sets.

Luke Taylor, CEO of LBi, commented: “In 2010 we remained highly focused on executing our business strategy. The merger with search marketing specialist bigmouthmedia was a major milestone, which further strengthened our full service offering and firmly positions LBi as the number one marketing and technology agency in Europe. In addition, we added new social & mobile services into the hub markets, realised efficiency improvements and executed organisational change and incentive alignment throughout the group to better encourage cross-border knowledge sharing and cooperation.

In combination with a higher global demand for digital services, we were able to grow sales each quarter and improved our underlying operating performance, with especially the last quarter showing good progress. We seek to further capitalise on a positive industry outlook next year, as we notice an accelerating interest by clients in agencies that blend social, search, direct response, data and digital skill sets in order to most efficiently market their products and services.”

Contacts

Luke Taylor, CEO, LBi International N.V.
+44 20 7063 6465, luke.taylor@LBi.com

Huub Wezenberg, CFO, LBi International N.V.
+31 20 460 4500, huub.wezenberg@LBi.com

For more information, go to www.LBi.com

LBi’s head office:
LBi International N.V.
Joop Geesinkweg 209 | 1096 AV Amsterdam
Box 94829 | 1090 GV Amsterdam | Netherlands
Company registration no. 30277334

Phone: + 31 20 460 45 00 | Fax: + 31 20 460 45 09

Web: www.LBi.com

About LBi

LBi International N.V. (NYSE Euronext Amsterdam: LBI) is the leading European marketing and technology agency with a global reach.

Headquartered in Amsterdam (the Netherlands), LBi has a staff of approximately 1,750 and operations in 15 countries. As a marketing and technology agency, LBi offers services to brands (clients) to help them engage with their customers through digital channels across a wide spectrum of their points of engagement, from initial awareness of the brand, through direct interaction with the services or products offered by the brand, to on-going relationships with the brand.

The company offers a suite of services that are designed to help companies attract, engage and manage customers, more effectively. This full service offering combines analytical, direct marketing and digital competences, which means that LBi is able to develop big creative ideas in the digital space, build and manage complex transactional websites, run complex CRM programmes and even handle the media buying, planning and electronic public relations for blue chip companies.

Attachments

LBi year-end report 2010 (pdf)

0 comments Share

LBi announces change in release quarterly trading update

Amsterdam, 24 March 2011

LBi International N.V. (“LBi”)  announces that the release of its first quarterly trading update 2011 has been rescheduled from Wednesday 27 April to Friday 29 April.

Contacts

Luke Taylor, CEO, LBi International N.V.
+44 20 7063 6465, luke.taylor@lbi.com

Huub Wezenberg, CFO, LBi International N.V.
+31 20 460 4500, huub.wezenberg@lbi.com

For more information, go to www.lbi.com

About LBi

LBi International N.V. (NYSE Euronext Amsterdam: LBI) is the leading European marketing and technology agency with a global reach. Headquartered in Amsterdam (the Netherlands), LBi has a staff of approximately 1,750 and operations in 15 countries. As a marketing and technology agency, LBi offers services to brands (clients) to help them engage with their customers through digital channels across a wide spectrum of their points of engagement, from initial awareness of the brand, through direct interaction with the services or products offered by the brand, to on-going relationships with the brand. The company offers a suite of services that are designed to help companies attract, engage and manage customers, more effectively. This full service offering combines analytical, direct marketing and digital competences, which means that LBi is able to develop big creative ideas in the digital space, build and manage complex transactional websites, run complex CRM programmes and even handle the media buying, planning and electronic public relations for blue chip companies.

Attachments

LBi year-end report 2010 (pdf)

0 comments Share

SAB Miller appoints LBi as global agency of record for Peroni Nastro Azzurro and Grolsch

SABMiller (SAB.L), one of the world’s leading brewers, has appointed LBi to enhance the presence of two of its global brands across multiple digital platforms.

Following a competitive pitch process, LBi will devise and implement the global digital strategies for Peroni Nastro Azzurro and Grolsch. This will entail the overhaul and expansion of each brand’s online presence, definition of the role of digital in engaging target consumers, and the creation of a multi-platform engagement plan spanning key international territories.

The full-service brief will see LBi handle online content creation and distribution, social media strategy, mobile app development, and online advertising for both brands.

Chris Taylor, Group Global Brands Director for SABMiller, said: “The way that we communicate with consumers has fundamentally changed in recent years and digital media provides brands with an opportunity to be a part of their lives like never before. We were impressed by the way in which LBi combines insight and creativity with technological expertise to produce blended ideas and campaigns which have genuine cut-through.”

Chris Clarke, LBi’s Chief Creative Officer, said: “Both Peroni Nastro Azzurro and Grolsch are iconic global brands with a rich history of creativity. LBi is buzzing with excitement at the prospect of putting our ideas into action for SAB Miller, using branded content and apps to amplify the brands digitally. It’s an exciting opportunity for SAB Miller and its agency partners to come together to engage consumers in an innovative, compelling and relevant way.”

Tags: , ,

0 comments Share